December 2011
4 posts
5 tags
The Long Game of Chess
For the last 30 years of my life I’ve studied deeply various areas of academics and their application.
From highly theoretical proofs of mathematics to subconscious emotional drivers of consumer behavior. From econometrics and pricing theory to the art of writing for both business and literature. From computer engineering to the minimal aesthetics of design and art.
To be called a jack...
2 tags
Branding
I’ve been thinking about this a lot lately. And I think I may be circling in on something, but it’s going to take some deeper thought.
I think you start with figuring out an emotion or a feeling you want your brand to stand for. For example, Apple was all about creativity and thinking different. I’m sure you’ve seen the video by now. The entire thing was about a feeling....
4 tags
Animation Is...
…expressing a character’s moment of change.
Like when Eve saw WALL-E in a new light and fell in love.
Via my boy Tragnark
6 tags
(e)Motion in Apps: Path Case Study
I’ve been extolling the virtues of what I call (e)motion (i.e., motion + emotion) for a bit now and finally, we have a company who gets it. The chart below is from this 40-page deck on Consumer Behavior & Virality that I wrote, and represents a concept similar to Maslow’s Hierarchy of Needs.
The startup that gets it, and incorporated it into it’s complete redesign of their...