Sean M Everett
Precisionist & Class Clown
SeanMEverett.com
Evolyte.com
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How To Make An Idea Sticky
You should read the book called “Made to Stick”, which will teach you the 6 principles of making an idea stick in someone’s mind, the last of which is storytelling. Below is a summary from the book:
- Simple
- Unexpected
- Concrete
- Credible
- Emotional
- Stories
The attached image describes each one in a bit more detail.
Oct
16
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