1. Description — Don’t make me think about it, it should scream off the page in a phrase and picture. For example, “Share pictures with friends”.
2. Memorable — There should be something unique about your app that I remember. Turntable.fm has a pretty memorable look and feel.
3. Demo — Don’t make me decipher screenshots out of context or watch a video with stick figures. Let me click a Demo button and click around in a fake account without signing up. Guaranteed that Basecamp’s sign up rate would go up if they did this.
